This Lazlive livestream online shopping was held at the Lazada LazLive studio.
LazLive, the in-app livestreaming channel of Alibaba Group’s Lazada e-commerce platform in Southeast Asia, has become an important fixture in the platform’s “Shoppertainment” strategy, merging retail and entertainment to create fun and innovative experiences for consumers. LazLive is the Lazada in-app live streaming feature which allows users to interact in real time.