The 2018 Korea Brand & Entertainment Expo was held in Singapore on 1 Nov 2018 to 2 Nov 2018.
The opening ceremony had some 3500 fans in attendance, and Emcee Lester Leo is the emcee for this prestigious event.
These were the Korean celebrities in attendance:
Song Ji Hyo
Lee Junho of 2PM
Kpop idol group Snuper
Chinese hip-hop group Boy Story
Korea Brand & Entertainment Expo (KBEE) is the largest-scale comprehensive Hallyu (Korean Wave) exposition held overseas.
It is the place where business and cultural exchanges take place, together with Hallyu celebrities and Korean culture such as K-POP, K-dramas, fashion, beauty and etc..
With business consulting sessions, exhibition, diverse events and performances, KBEE contributes to the establishment of bilateral friendship between Korean and the host country.
KBEE with Hallyu Celebrities
Holding diverse events with Korean stars including K-POP special performance, fan signing event, press conference and fashion & beauty talk show.
Overseas Business Opportunities
Arranging partnership between superior buyers around the world and small and medium-sized enterprises to converge manufacturing and service industry with Korean culture.
Cultural and Economic exchange
Helping the member of future young generation in Korea and abroad countries to cooperate through cultural and economic exchanges.