FormulaOne Pitstop @ Orchard


With Formula One racing an annual affair in Singapore, organisers Singapore GP have set up its first pop-up merchandise store outside of its Marina Bay Street Circuit.

Emcee Lester Leo was the emcee for F1 Singapore Night Race Pitstop @ Orchard.

Emcee Lester also hosted guests Glenn Ong and The Flying Dutchman for a short game segment.

FormulaOne Pitstop @ Orchard - Emcee Lester Leo

The Pit Stop @ Orchard sits on the walkway between Wisma Atria and Takashimaya and features an array of exclusive Singapore GP merchandise.

F1 Singapore Night Race Pitstop at Orchard

“We wanted to bring about more awareness of the 2016 Formula 1 Singapore Airlines Singapore Grand Prix and Orchard Road was the obvious choice,” said Fiona Smith, Singapore GP’s director of media and communications.

“Orchard Road is a pivotal touchpoint for us to reach out not only to Singaporeans but also tourists.”

According to Smith, the pop-up store has “launched with great success”. A high turnout at this year’s Grand Prix could see a return of the store, with the possibility of branching out into the heartlands.